Gurabo Is Much More Than “El Cerro” 

Gurabo is one of those lit­tle towns in Puer­to Rico that many peo­ple just ignore. It’s east of Caguas, a larg­er city, and south of San Juan, the Island’s cap­i­tal. So it’s on the way to some­thing, next to some­where, but not some­thing in itself. Right? Wrong!!! Gurabo is great. I actu­al­ly spent an entire day there with my wife Con­tin­ue reading…

Luis Muñoz Marín Foundation
“An Adventure in History”

In Puer­to Rico we have a say­ing: “Los pueb­los que no cono­cen su his­to­ria están con­de­na­dos a repe­tir­la” (Peo­ple who don’t know their his­to­ry are doomed to repeat it). How­ev­er, it’s not a local phrase. It was first coined by the Span­ish poet George San­tayana at the dawn of the 20th Cen­tu­ry. How­ev­er, that’s one of the first ques­tions that Con­tin­ue reading…

Balneario de Carolina
“The Best Beach Near San Juan”

Puer­to Rico is all about beach­es. After all, it’s an Island, so it’s sur­round­ed by water. Right? But that doesn’t mean that all beach­es are the same. For­tu­nate­ly, many of Puer­to Rico’s best beach­es are right next to you, like the “Bal­n­eario de Car­oli­na”. That is, if you land­ed at Luis Muñoz Marín Inter­na­tion­al Air­port (SJU), and you’re stay­ing with­in Con­tin­ue reading…

10 Facts About Old San Juan and then some

Old San Juan is one of those won­der­ful places that peo­ple pay a small for­tune to vis­it and I have it for free. Why? Because it’s 12 ½ miles away from my home. And it’s beau­ti­ful. That’s God’s hon­est truth. When my chil­dren were kids (they’re all now in their 30’s) I took them so many times to Old San Juan Con­tin­ue reading…

Sanse 2021 | The Fiestas That Couldn’t Be!

Puer­to Rico has one of the longest Christ­mas sea­sons in the world. It starts on Thanks­giv­ing day and ends with “las octavi­tas”. These are the eight days that fol­low “Three Kings Day”, which takes place on Jan­u­ary 6. Anoth­er event that usu­al­ly coin­cides with “las octavi­tas” is “Las Fies­tas De La Calle San Sebas­t­ian” (The San Sebas­t­ian Street Fies­tas), which Con­tin­ue reading…

First Impressions Are The Only Ones That Matter

You nev­er get a sec­ond chance to make a first impres­sion. Mar­keters have known this for years. And it goes for good and bad ones (first impres­sions, that is). So, if this is the case, and we’re all on the same page on this basic mar­ket­ing prin­ci­ple, why do we see so many poor images both in dig­i­tal and print­ed Con­tin­ue reading…

Virtual Tourism, A Pandemic Reality

Mil­lions of habit­u­al tourists have decid­ed to stay close to home or even stay put alto­geth­er. Can you blame them? It’s called vir­tu­al tourism. Accord­ing to “Rec­om­mend” mag­a­zine only 44% of Amer­i­cans are plan­ning leisure trav­el in 2020. Of those, 81% will take a day trip and 72% expect to take overnight vaca­tions. Most impor­tant­ly, the over­whelm­ing major­i­ty don’t expect Con­tin­ue reading…

A Ten Step Plan To Repave Old San Juan

We need to repave Old San Juan. It’s over­due and the city is falling apart. We also need to con­vert Old San Juan into a pedes­tri­an city. So here’s a 10 step plan to do just that. My name is Orlan­do Mer­gal. Think of me as a guy with a cam­era, a com­put­er and the Inter­net. I’ve been vis­it­ing Old San Con­tin­ue reading…

A Wasted Day In Cabo Rojo

Puer­to Rico start­ed 2020 on the wrong foot. The earth­quake that hit the south­west­ern por­tion of the Island on Jan­u­ary 7, 2020 destroyed many struc­tures and pep­pered the region with refugee camps. Cabo Rojo wasn’t hit par­tic­u­lar­ly hard by the earth­quake, or the after­shocks that still occur to this day, but tourism in the area has cer­tain­ly felt the brunt Con­tin­ue reading…