Juncos, Puerto Rico | A Town Of Contrasts 

When I was a post grad­u­ate stu­dent, in the Busi­ness Com­mu­ni­ca­tions field, my writ­ing pro­fes­sor Dr. Luis López Nieves, who lat­er on end­ed up on my the­sis com­mit­tee, was famous for his writ­ing projects. He would assign you some insipid sub­ject and expect you to come up with a cre­ative piece of writ­ing. Well, Jun­cos Puer­to Rico is such a place. Con­tin­ue reading…

Canóvanas: Puerto Rico’s Second Youngest Municipality 

At Puer­to Rico By GPS we start­ed 2023 on a mis­sion: “to vis­it all 78 munic­i­pal­i­ties in Puer­to Rico (one every two weeks). The objec­tive was to pro­duce a video about each one and at least one blog post. In many cas­es we’ve writ­ten more than one. At that rate it should take us a lit­tle over 37 months to Con­tin­ue reading…

Exploring Loíza, Puerto Rico | 5 Must-See Destinations 

Let’s face it, most tourists vis­it Puer­to Rico for the beach­es. And Puer­to Rico has beach­es all around it. After all, it’s an island. So from here on you can replace the word “des­ti­na­tions” with the word “beach­es”. Now that we have that out of the way, let’s set anoth­er thing straight: “not all beach­es in Puer­to Rico have been Con­tin­ue reading…

Cataño, Puerto Rico, Where Possibilities Meet Reality 

  I start­ed this series about “5 Must-See Places in the town of ???” last Jan­u­ary in the town of Car­oli­na. And while some towns have more than lived up to my expec­ta­tions, oth­ers have not quite hit the mark. I guess you can find “5 Must-See” places any­where, if you look hard enough, but in some cas­es I just Con­tin­ue reading…

Bayamón, A Hidden Treasure Just 13 Miles Away
“My tale about spending a day in “la ciudad del chicharrón””

It was the morn­ing of Feb­ru­ary 28, 2023. The sky out­side was so blue that it made your eyes hurt. And to top it all off, the tem­per­a­ture was a mild 78 degrees. It was the per­fect day to go for a walk. So why not do it in a place that I hadn’t vis­it­ed in 50 years; a place Con­tin­ue reading…

A Friday Morning in Aguas Buenas 

Twen­ty twen­­ty-three has been a busy year at Puer­to Rico By GPS. We start­ed with an ambi­tious goal: “to vis­it all 78 munic­i­pal­i­ties in Puer­to Rico to pro­duce a video and how­ev­er many blog posts were war­rant­ed for each town­ship”. The idea was —and still is— to end up with the most com­pre­hen­sive col­lec­tion of pho­tographs, video and arti­cles about Con­tin­ue reading…

10 Most Frequent Questions About Puerto Rico 

Are you sick and tired of the freez­ing cold, shov­el­ling snow and being trapped inside? Or maybe it’s the oppo­site sit­u­a­tion: it’s 125° out­side, your air con­di­tion­er just can’t keep up and —once again— you’re sick and tired of being trapped inside. Did you know that there’s a place, just off the east­ern coast of the Unit­ed States, where the Con­tin­ue reading…

Caguas, Puerto Rico | Seven Smiles And A Frown

“Our Experiences Exploring The “Center And Heart Of Puerto Rico””

Today we’re going to talk about Caguas, Puer­to Rico, “cen­tro y corazón de Puer­to Rico” (cen­ter and heart of Puer­to Rico). Well, let’s just set the record straight, I’m all for moti­va­tion and “pep­per uppers” but, for those of you vis­it­ing from the main­land, the geo­graph­i­cal cen­ter of Puer­to Rico is actu­al­ly in the “Pelle­jas” ward of the town of Con­tin­ue reading…

Sanse 2021 | The Fiestas That Couldn’t Be!

Puer­to Rico has one of the longest Christ­mas sea­sons in the world. It starts on Thanks­giv­ing day and ends with “las octavi­tas”. These are the eight days that fol­low “Three Kings Day”, which takes place on Jan­u­ary 6. Anoth­er event that usu­al­ly coin­cides with “las octavi­tas” is “Las Fies­tas De La Calle San Sebas­t­ian” (The San Sebas­t­ian Street Fies­tas), which Con­tin­ue reading…

First Impressions Are The Only Ones That Matter

You nev­er get a sec­ond chance to make a first impres­sion. Mar­keters have known this for years. And it goes for good and bad ones (first impres­sions, that is). So, if this is the case, and we’re all on the same page on this basic mar­ket­ing prin­ci­ple, why do we see so many poor images both in dig­i­tal and print­ed Con­tin­ue reading…